- Las Vegas based gaming technology company Bet.Works has powered two new additions to the red hot Colorado betting scene in the past week.
- Bet.Works technology is powering the mobile platform for theScore Bet sports wagering app.
- The company has also deployed self service betting kiosks at the Red Dolly Casino in Blackhawk for ELITE Sportsbook.
Las Vegas based gaming technology provider Bet.Works might not be a household name to sports bettors but they’re an up and coming enterprise that hopes to be found ‘under the hood’ of sports betting businesses nationwide. They made headlines in mid-2019 when they announced the hire of former MGM Resorts VP of Race & Sports Jay Rood as their Chief Risk Officer. Rood worked with MGM Resorts for over 25 years and is a legitimate legend in Las Vegas sports betting circles. The hire brought them a high level of legitimacy right out of the gate.
More recently, their technology is powering the debut of two sportsbooks in the scorching hot Colorado market. We’ve covered the Colorado sports betting scene since Governor Jared Polis signed a bipartisan bill to regulate it in the state. That was in May, 2019 and within 24 hours I was starting to realize the potential speculating that Colorado ‘could quickly have more independent ‘outs’ than any market in the country’. At the time, I gave the disclaimer ‘except Nevada’ but they’ve already left the Silver State in the dust, at least with mobile betting. As of this writing, Colorado has 12 individual mobile ‘outs’ plus the native run Sky Ute Casino Sportsbook app for a total of 13. They’ve now got their sights set on New Jersey’s 16 mobile apps and will equal or surpass that by the end of the year.
One of the newest additions to Colorado’s (mobile) betting board is theScore Bet which went live last week. Indiana is next up on the agenda for theScore Bet and the company is already live in New Jersey. In Colorado, their mobile app is powered by Bet.Works platform technology. Here’s what Bet.Works CEO David Wang said about the Colorado launch with theScore Bet:
“theScore and Bet.Works have achieved another major milestone with this launch, which leverages our cutting-edge sportsbook technology in Colorado.”
“John Levy’s vision of fusing sports media with betting creates a truly differentiated experience for sports fans and sets theScore apart from its competitors. Bet.Works looks forward to supporting theScore as they continue to grow their presence as a leader in North American sports media and gaming.”
Bet.Works also leveraged their technology in another medium to power the launch of ELITE Sportsbook’s self-service betting terminals at the Red Dolly Casino in Black Hawk. The terminals are assembled in Colorado by KIOSK Information Systems who has a long track record of providing self service interfaces to the gaming industry. If you’ve ever used a terminal to check your loyalty points at a Las Vegas casino there’s a good chance it was built by KIOSK.
Here’s some comments from Bet.Works CEO Wang about the introduction of the ELITE Sportsbook kiosks in Colorado:
“Bet.Works is continuously innovating and leading the way in creating the best sports entertainment products available on the market. Our self-service betting terminals featured at the Red Dolly Casino provide Colorado players with a convenient and simple platform to wager on-property. Bet.Works is very proud to add this guest service technology to our U.S. entertainment portfolio.”
KIOSK President Kim Kenny was effusive in her praise of the Bet.Works team:
“Working with Bet.Works’ amazing team enabled our developers to tap into decades of sports betting expertise. This, combined with KIOSK’s innovative self-service solution design capabilities, enabled us to produce a first-class line of sports betting terminals deployed via Bet.Works’ exclusive relationship with ELITE Sportsbook. It’s an impressive partnership solution that we are happy to have deployed live in our home state.”
I’ll be back out in Colorado within the next few weeks so look for a first person report on both of these Bet.Works powered products.